Welcome to Smart Retail

Say goodbye to retail as you knew it, and say hello to visibility, actionability, and profitability. ThirdChannel is the platform that the world’s leading manufacturing brands and retailers use to see what's happening -- or should be happening -- with products on the ground in thousands of stores and generates action plans to drive higher sales. It’s time to digitize your physical stores.

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Excel at Retail Execution

Welcome to the new world of Smart Retail where you can manage execution in a whole new dimension. Consumers are in the driver’s seat, demanding a unified shopping experience that fuses their physical and digital shopping channels. With over 90% of sales still occurring in stores, physical retail remains the cornerstone and in-store execution is at the heart of it all.

ThirdChannel’s powerful, cloud-based technology guides field teams to capture data on the ground in stores, and merges that with POS data, inventory data and a wide range of other data sources. It analyzes the details and gives each store location a Store Optimization ScoreTM, revealing opportunities to improve the store environment, and generating action plans to focus field members on what matters to grow sales immediately. If you do not have your own team of field agents, use ThirdChannel to match exclusive, brand-right individuals from a network of 130,000+ that compete to represent your brand in each city.

ThirdChannel Named 2017 "Cool Vendor" in Unified Retail Commerce by Leading Analyst Firm Gartner, Inc.

"In today’s fast speed shopping environments, brands and retailers must not only have access to real time data but also be able to use it to make decisions in real time."
- Gartner

Smart Retail gives you a platform with rich sales data analytics that's powered by a dedicated field force on the ground. While managing your brand across thousands of stores normally is an impossible, ineffective task, Smart Retail creates opportunities so you can make important, informed decisions that affect sales right now. It allows you to break the existing sales cycle and create a smarter one.

Say hello to Smart Retail with ThirdChannel.

Join the ThirdChannel Team! We're growing quickly and have new exciting job opportunities waiting for you.


Merchandising & Inventory
Demoing & Assisted Selling
Asset Tracking
Competitive Intel
Associate Education

Legacy systems and stagnant data will hinder your brand from excelling in fast-paced shopping environments. Realize your vision to deliver a consistent brand presence across scores of retailers and thousands of locations. Ensure all products are optimally merchandised on the shelf and ensure all product backstock is moved quickly to the sales floor. ThirdChannel technology captures data about every aspect of your products’ representation and exposes opportunities for improvement.  

ThirdChannel research shows that you have approximately 30 seconds in store to capture consumers’ attention and engage them. In order to drive trials and conversions instantly, ThirdChannel’s robust data pinpoints sales drivers, further tailoring the demo in terms of event placement, timing and more.  ThirdChannel matches exclusively dedicated Demo Reps who personify your brand and bring your products to life for consumers.



Keeping track of store fixtures and marketing displays often degenerate into poorly versioned spreadsheets and information overload. ThirdChannel’s Asset Tracking platform streamlines this, allowing you to directly and accurately monitor and maintain the presence, status, and appearance of on-location fixtures, POP and other assets across thousands of locations.

Insight into what your competition is doing in stores drives your ability to gain market advantage. Survey and audit store environments to assess competitive dynamics at play in stores. ThirdChannel compounds this by integrating external data sources to calculate current market share and determining market potential against your competition.

You rely on, and assume that, retail associates are knowledgeable about your products. With turnover rates so high on store floors and the need for constant, high-quality consumer engagement, associate training should never cease. ThirdChannel technology enables brand penetration by educating store associates on the most granular levels of your product line, strengthening brand awareness so they can sell more effectively to consumers.

Arm Your Field Force

Enable your field force to work smarter and get better results. Arm them with ThirdChannel technology, a powerful recommendation engine and real-time collaboration environment that focuses your teams’ work in stores on what matters to drive sales.

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Tap Into a Brand-Immersed Field Force

Field agents should live and breathe your brand. When you need more strength on the ground, match passionate, entrepreneurial individuals to your brand from ThirdChannel’s network of 130,000+. They compete to be your dedicated operatives, exclusive ambassadors, sales trainers, visual merchandisers, field intel and marketing force.

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Brands We Serve