The New Challenges of Modern Retail

With a seismic shift in the retail landscape, there’s no shortage of challenges for today’s brands and retailers.

Optimization

Limited budgets requires greater analysis and smarter investments

Consistency

High associate turnover shows need for dedicated voice

Presence

Lack of representation affects sales and displays

Data Collection

Finding relevant data in a timely manner to identify strengths and opportunities

Disconnects

Miscommunication between retailer and brand lead to lost sales

Data Analysis

New data streams lead to smarter insights and more comprehensive analysis