Demoing & Assisted Selling
ThirdChannel is the digital platform that allows retailers and brands to monitor in-store product demo and sampling efforts and optimize them to drive higher sales. Use ThirdChannel to manage countless events in-store, as well as your field team, LIVE. Then, close the loop with robust analytics and actionable reports that assess performance down to an individual store level.
For industries like consumer packaged goods, product sampling induces trials and converts new customers. For electronics, sporting goods or other high-end goods, technical demos showcase your differentiators, illustrating what sets your products apart from competitive alternatives that may lack powerful features.
ThirdChannel places the right people with the right brands in the right place when it comes to demoing and sampling. With ThirdChannel’s technology and dedication to brand-immersed agents, in-store customers can truly experience the brand through a demo or sample. Managers have the ability to arrange a flawless demo or sampling event in stores, as multiple options within the platform are available: from selecting a specific agent to assign to the demo event, to breaking-out what products are selling best in the sales reporting data – all the features you need are accessible at your fingertips with self-service. OR, have ThirdChannel manage scheduling and logistics for you.
Well managed and executed demo and sampling events lead to higher sales. Based on ThirdChannel research with a CPG brand, stores sell more in the weeks when demo events occur.
Create Immersive Brand Experiences in Store
ThirdChannel’s brand-immersed field agents are selected because they already use and love your brand – it’s precisely why our system matches them in the first place. They bring your brand to life for consumers and create a true brand experience in the store. They know how, when and where to set up the event in stores. Shoppers may not be aware of your product – they might not know how it works or how it tastes but an introduction can be all it takes to gain a new buyer and multiply the lifetime value of that buyer.
Beyond being on-brand
ThirdChannel agents go through extensive training to fully know and understand your product line. This is what sets them apart when demonstrating and answering questions about your products in-store. Not only do they know how to explain the products and their unique features to customers in order to increase sales, they also train retail store associates empowering them with knowledge to sell. This unique, friendly knowledge is the exact shopping experience consumers are seeking.
Customers will engage for no more than 30 seconds. Store associates are limited on time; however, the face-to-face interaction allows them to tailor their sales approach to each consumer. Passionate salespeople, concurrent promotions, and sampling or demoing drives sales. ThirdChannel trains agents on the best techniques for engagement, including the what, where and when on the ground. For instance, ThirdChannel’s research showed that targeted sales efforts during the holidays increase sales by 35%.
The Right Channel
Once you pair a brand-immersed field force agent with ThirdChannel technology, the sky’s the limit. ThirdChannel’s platform includes a specialized data-collection channel made specifically for demoing and sampling and is transparent and accessible for all team members from the field to management. This end-to-end solution helps you manage demos and sampling events – from scheduling and shipping logistics to live status feedback and conversion metrics.
Legacy systems and stagnant data will hinder your brand from excelling in fast-paced shopping environments. Realize your vision to deliver a consistent brand presence across scores of retailers and thousands of locations. Ensure all products are optimally merchandised on the shelf and ensure all product backstock is moved quickly to the sales floor. ThirdChannel technology captures data about every aspect of your products’ representation and exposes opportunities for improvement.
ThirdChannel research shows that you have approximately 30 seconds in store to capture consumers’ attention and engage them. In order to drive trials and conversions instantly, ThirdChannel’s robust data pinpoints sales drivers, further tailoring the demo in terms of event placement, timing and more. ThirdChannel matches exclusively dedicated Demo Reps who personify your brand and bring your products to life for consumers.
Keeping track of store fixtures and marketing displays often degenerate into poorly versioned spreadsheets and information overload. ThirdChannel’s Asset Tracking platform streamlines this, allowing you to directly and accurately monitor and maintain the presence, status, and appearance of on-location fixtures, POP and other assets across thousands of locations.
Insight into what your competition is doing in stores drives your ability to gain market advantage. Survey and audit store environments to assess competitive dynamics at play in stores. ThirdChannel compounds this by integrating external data sources to calculate current market share and determining market potential against your competition.
You rely on, and assume that, retail associates are knowledgeable about your products. With turnover rates so high on store floors and the need for constant, high-quality consumer engagement, associate training should never cease. ThirdChannel technology enables brand penetration by educating store associates on the most granular levels of your product line, strengthening brand awareness so they can sell more effectively to consumers.