Merchandising and Inventory Management
ThirdChannel’s digital environment enables real-time visibility of your entire network of physical stores. There is no better way to track, monitor and improve your merchandising efforts in your physical stores than to have a virtual mission control solution, accessible to the complete brand team.
This is next-generation merchandising – ThirdChannel allows you to be everywhere at once, capturing data from skilled field force teams on the ground and fusing that with various other relevant data sources, which reveal opportunities to optimize each store location. As the retail industry continues to evolve, so must your tools. ThirdChannel grants you the competitive advantage of visibility by transitioning your physical store network into a digital environment made for monitoring and optimizing.
Your vision for a consistent brand presence across thousands of store locations can finally be realized. Imagine your products consistently pulled from backstock and shelves full, promotional displays optimized for placement in the best locations around the store. While managing your brand across thousands of stores has been an impossible, ineffective task, ThirdChannel gives you visibility into stores and reveals opportunities to improve merchandising so you can make important, informed decision that affects sales immediately.
ThirdChannel’s platform enables you to monitor inventory and ensures all product backstock is moved appropriately to the sales floor, addressing low inventory situations. For high inventory situations, the first step is discovering the problem and evaluating why there is high inventory so the issue can be resolved quickly. ThirdChannel’s technology enables this crucial information to be observed, giving you the visibility you lacked. Observations are reported and analyzed. Then, an action is taken to correct and improve merchandising and inventory in the store.
1ThirdChannel Data from leading eyewear brand August-October, 2016
ThirdChannel’s brand-immersed field force agents
ThirdChannel is powered by your field team or ThirdChannel agents, a passionate, entrepreneurial force of over 100,000 who have been selected through a competitive application process to personify your brand and represent your products in account doors nationwide.
Enables you to monitor inventory and ensure all product backstock is moved appropriately to the sales floor, continuously addressing low inventory situations. Use alerts to discover why you have high or low inventory issues so that either can be resolved quickly. This data is aggregated in the ThirdChannel platform so everyone from the field agent to management has access to live activity feeds and reporting, making instant, real-time decisions possible – THIS season and not after the season has passed.
Legacy systems and stagnant data will hinder your brand from excelling in fast-paced shopping environments. Realize your vision to deliver a consistent brand presence across scores of retailers and thousands of locations. Ensure all products are optimally merchandised on the shelf and ensure all product backstock is moved quickly to the sales floor. ThirdChannel technology captures data about every aspect of your products’ representation and exposes opportunities for improvement.
ThirdChannel research shows that you have approximately 30 seconds in store to capture consumers’ attention and engage them. In order to drive trials and conversions instantly, ThirdChannel’s robust data pinpoints sales drivers, further tailoring the demo in terms of event placement, timing and more. ThirdChannel matches exclusively dedicated Demo Reps who personify your brand and bring your products to life for consumers.
Keeping track of store fixtures and marketing displays often degenerate into poorly versioned spreadsheets and information overload. ThirdChannel’s Asset Tracking platform streamlines this, allowing you to directly and accurately monitor and maintain the presence, status, and appearance of on-location fixtures, POP and other assets across thousands of locations.
Insight into what your competition is doing in stores drives your ability to gain market advantage. Survey and audit store environments to assess competitive dynamics at play in stores. ThirdChannel compounds this by integrating external data sources to calculate current market share and determining market potential against your competition.
You rely on, and assume that, retail associates are knowledgeable about your products. With turnover rates so high on store floors and the need for constant, high-quality consumer engagement, associate training should never cease. ThirdChannel technology enables brand penetration by educating store associates on the most granular levels of your product line, strengthening brand awareness so they can sell more effectively to consumers.