ThirdChannel technology monitors your physical store footprint on a macro level. Get a deeper understanding into how stores compare against each other. Among capturing data from inventory tracking to customer interaction, market opportunity sizing allows brands to use analytics from high performing stores to help guide adjustments for lower performing stores.
ThirdChannel’s competitive intelligence component offers insight into how your competing brands share the shelf with your brand as well as offering intel on all the products in your product category.
The field force surveys and audits the competitive dynamics in-store, from assessing brand presence, to evaluating merchandising tactics, and competitive sales and marketing promotions. As a feature that compliments the asset tracking component, competitive intel tracks and reports competing assets so opportunities for improvement can be surfaced immediately for optimized in-store brand presence.
“Competitive intel allows you to keep your eyes on your competition in-store – at all times."
Depending on specific focus areas you have set for your field force, ThirdChannel’s platform allows for reporting and alert conditions to be set, notifying you in real-time. If a competitive brand adjusted the pricing on their product or if it went on sale, you would be alerted immediately, providing you competitive decision-making control over your brands in-store. Perhaps your competition has launched an aggressive marketing campaign – your field force would take a photo of that signage and upload it to the ThirdChannel platform where you’d receive a notification.
ThirdChannel’s network-for-hire, made-up of brand-immersed agents, care about your brand, which is why they are specifically assigned to your account. They have the knowledge and experience to recognize data points that would affect your brand competitively. This feature also allows agents to track specific customer interactions with competing products versus their interactions with your products. Agents will monitor as much or as little as you determine vital. With the guidance of the ThirdChannel platform, this data is reported and the identified KPIs become action-oriented optimization opportunities.
ThirdChannel moves competitive intel from the physical setting to a digital, tracking environment:
- Customizable alert conditions
- Analysis prioritization
- Monitoring share of shelf
- Inventory tracking
- Customer interaction reporting
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Legacy systems and stagnant data will hinder your brand from excelling in fast-paced shopping environments. Realize your vision to deliver a consistent brand presence across scores of retailers and thousands of locations. Ensure all products are optimally merchandised on the shelf and ensure all product backstock is moved quickly to the sales floor. ThirdChannel technology captures data about every aspect of your products’ representation and exposes opportunities for improvement.
ThirdChannel research shows that you have approximately 30 seconds in store to capture consumers’ attention and engage them. In order to drive trials and conversions instantly, ThirdChannel’s robust data pinpoints sales drivers, further tailoring the demo in terms of event placement, timing and more. ThirdChannel matches exclusively dedicated Demo Reps who personify your brand and bring your products to life for consumers.
Keeping track of store fixtures and marketing displays often degenerate into poorly versioned spreadsheets and information overload. ThirdChannel’s Asset Tracking platform streamlines this, allowing you to directly and accurately monitor and maintain the presence, status, and appearance of on-location fixtures, POP and other assets across thousands of locations.
Insight into what your competition is doing in stores drives your ability to gain market advantage. Survey and audit store environments to assess competitive dynamics at play in stores. ThirdChannel compounds this by integrating external data sources to calculate current market share and determining market potential against your competition.
You rely on, and assume that, retail associates are knowledgeable about your products. With turnover rates so high on store floors and the need for constant, high-quality consumer engagement, associate training should never cease. ThirdChannel technology enables brand penetration by educating store associates on the most granular levels of your product line, strengthening brand awareness so they can sell more effectively to consumers.