Senior Digital Marketing Manager

You are

  • An Email Marketing Expert
  • A Marketing Automation Certified Professional
  • Experienced with Digital Marketing – Google AdWords, Google Analytics, LinkedIn Campaigns, etc.
  • Knowledgeable about WordPress/Drupal and HTML

Core responsibilities

  • Lead Acquisition
  • Email Marketing & Newsletters
  • Lead Nurturing
  • Paid Media
  • Content Marketing
  • Social Media Marketing
  • SEO

Additional responsibilities

  • Define, create and execute marketing campaigns to drive leads via various digital channels
  • Work with Marketing Communications to develop and implement a content marketing and SEO strategy to drive customer prospect leads
  • Create, manage, and own monthly newsletters and weekly email campaigns
  • Monitor email performance, identify trends, and quickly exploit opportunities for improvement
  • Own monthly, quarterly, and annual lead generation and conversion goals
  • Create and maintain reports to monitor key campaign metrics (e.g. CPC, CPL, CVR, CAC, LTV, Retention)
  • Manage HubSpot system and ensure leads from various sales & marketing sources are immediately captured in the system and tagged with appropriate qualifiers
  • Manage ZoomInfo system to oversee optimal usage and data flow in to HubSpot
  • Make extensive updates to website, which is built on Drupal
  • Participate in other ad-hoc marketing activities such as trade shows, advertising, competitive analysis, analyst relations, SEM, etc. as needed.

Qualifications and Skills

  • 5+ years of solid digital marketing experience (high-tech B2B environment or Agency preferred)
  • Exceptionally strong written and verbal communication skills
  • Must hold a bachelor’s degree. Master’s degree a plus.
  • Ability to work on multiple projects with an extremely high degree of attention to detail
  • Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics, and ROI
  • Experience with marketing automation systems, customer segmentation, and personalization strategies
  • Experience with Google AdWords and Google Analytics
  • Experience with LinkedIn Campaigns
  • Experience with WordPress/Drupal and HTML

Benefits

  • Stock options in the company
  • Strong health and dental plans
  • Commuter benefits
  • 3 weeks PTO
  • 10 company holidays
  • 401K
  • A collaborative, open workplace environment…you have to see it to appreciate it

Contact

If interested, please email a cover letter and resume to Keshav Shivdasani at keshav@thirdchannel.com.

ThirdChannel, Inc.
60 Canal Street, Third Floor
Boston, MA 02114
617.417.5896
thirdchannel.com