ThirdChannel Retail Presence Optimizer™
Retail Presence Optimizer™ takes your store reporting to a level beyond the next level by incorporating the ground data collected by your field team with a variety of external data such as in-store traffic, shopper profiles and demographics, local weather, loyalty card program info and even competitor sales stats that all merge to reveal each store’s sales potential. For the first time ever, you can see exactly how your recent or future in-store efforts could or would impact sales—and where to allocate resources to make those small predictions giant wins.
RETAIL PRESENCE OPTIMIZER BENEFITS
Ever wonder, “what’s my product’s true sales potential at the Raleigh, North Carolina Costco?” Of course you have. Who hasn’t? Well, Retail Presence Optimizer — a revolutionary retail execution system—answers questions you never imagined you’d get instant access to.
Retail Presence Optimizer serves up key insights and direction for measurable sales success by:
RETAIL PRESENCE OPTIMIZER FEATURES
|Advanced Store Recommendation shows you where there’s potential for growth by fusing real-time data on the ground with sales, traffic, inventory, and other data.|
|Predictive Planning Quadrants show you which stores need more product and which need more people.|
|Metrics & Tiering incorporate data you already have with ThirdChannel analytics.|
|Index Scores score stores’ sales potential from 0 to 100—the higher score reflecting stores with the most potential.|
|A/B Testing provides defensible, statistically-significant results to prove the ROI of different field activities and marketing efforts.|
ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.
We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.
Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.
It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.
We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.
A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.