ThirdChannel

Powerful technology driven by brand matched retail experts.

ThirdChannel provides the only in-store and online retail technology solution driven by passionate brand experts. Equipping skilled, passionate brand reps with powerful cloud-based technology allows them to make intelligent sales optimizations in both e-commerce and in-store environments. With a unified approach to retail execution, combining people and technology, you are well on your way to creating a genuine competitive advantage.

How We Do It

The 2022 cheatsheet to unified commerce.

Between an unexpected near complete shift to ecommerce shopping and the continuous advancements made in retail technology and data gathering, brands have never had more opportunities to create an unbeatable shopping experience for their customers. Download this guide now to learn our secret!

Download Guide

Delivering a premium brand experience.

ThirdChannel is committed to delivering a premium consumer experience that is consistent across wholesale, retail, and digital environments. From brick-and-mortar to e-commerce shopping, our end-to-end solution helps you understand where to quickly prioritize efforts to consistently produce amazing results.

Here’s how we do it:

Superior Technology

ThirdChannel’s retail execution and e-commerce customer support software provide visibility into real-time data for both online and in-store activity. By aggregating millions of data points in simple dashboards, brands and brand reps have access to quick overviews as well as deep-dive analytics that can be used to make meaningful decisions.

Brand Experts

Whether in-store or online we provide you with highly vetted, brand-matched retail experts. These brand experts work to educate your customer and advocate for your brand based on their real product and brand knowledge.

Omnichannel Processes

The shopping experience can no longer be separated between in-store vs. online — consumers expect an omnichannel shopping experience that delivers a consistent experience regardless of their preferred shopping environment. Our combination of in-store and e-commerce execution simplifies the buying process for you and your buyers.

Success stories.

Looking to improve retail performance across marquee DTC locations, adidas needed a way to rework their visual excellence teams and provide them with insightful data that drives sales. Could ThirdChannel be the all-in-one solution they’d been searching for to unite DTC and wholesale efforts with the perfect blend of technology and people?

As a leading provider of backpacks and other accessories, Herschel Supply Co. knew it could be more successful with its retail partnerships. Despite its constantly improving popularity in the industry, the company realized its representation in top retailers left more to be desired.

Luxottica, leaders in the luxury and high-performance sports eyewear industry, had a dilemma on its hands — how do we best utilize a limited field team across thousands of retail locations to optimize the shopping experience and improve sales?

Tapestry — the parent company to fashion giants COACH and Stuart Weitzman — needed a way to improve retail performance across its subsidiaries in two unique ways: optimizing online sales success for Stuart Weitzman and improving in-store merchandising throughout popular COACH retailers.

Industry leaders don’t often see sharp, unexplained drops in sales over the course of a month. But that’s exactly what happened to GoPro, a leading manufacturer of action cameras and video-editing software. And even worse, the unexplained struggles popped up right before the all-important holiday season.

ThirdChannel offers reliable information on what is happening in each market - more accurate and real-time reporting systems with live feeds and reporting generated instantly.

Director of Sales

We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic - not just a merchandiser.

Senior Manager

Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.

Brand Manager

It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell-through at scale, in so many different sports verticals, and get it into all the doors at scale in under 30 days.

Key Account Manager

We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017, it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.

Tech Field & Operations Supervisor

A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.

Field Training Manager

Amplify products. Connect with buyers. Drive sales.

We combine superior technology and retail expertise to equip your brand with actionable data, high-level visual merchandisers, and an online consumer experience that drives sales and improves ROI.

The Unified Workforce Solution for Retail and Ecommerce