Welcome to Smart Retail

Retail as we know it is coming to an end. And not a moment too soon. Seismic changes are sweeping the industry with consumers taking greater control and retailers scrambling to keep up. The pressure to perform amid limited budgets and greater consumer demands is stripping the industry’'s gears. Thankfully, there'’s a new opportunity for brands and retailers. A new way to build a better in-store sales cycle.
This is the new world of Smart Retail.

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ThirdChannel Named 2017 "Cool Vendor" in Unified Retail Commerce by Leading Analyst Firm Gartner, Inc.

"In today’s fast speed shopping environments, brands and retailers must not only have access to real time data but also be able to use it to make decisions in real time."
- Gartner

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The bi-weekly report that brings you actionable insights from the retail floor to drive your business. In each edition, you’ll find industry highlights, curated for insights that you can take action on. Off the Shelf will bring you a 360-degree view of in-store retail straight to your inbox.

Smart Retail gives you a platform with rich sales data analytics that's powered by a dedicated field force on the ground. While managing your brand across thousands of stores normally is an impossible, ineffective task, Smart Retail creates opportunities so you can make important, informed decisions that affect sales right now. It allows you to break the existing sales cycle and create a smarter one.

Say goodbye to retail as you knew it, and say hello to visibility, actionability, and profitability.

Say hello to Smart Retail with ThirdChannel.

Smart Retail: A Remedy for Five Pain Points

1 Lack of Visibility Into Stores
2 Inconsistent Merchandising and Brand Presence
3 Diminished Brand Support from Retail Associates
4 No Communication and Synchronization with the field
5 Ineffective Out-Of-Stock and Inventory Management

Retail data can be limited and even stale. With a lack of in-store information, you’re missing merchandise opportunities and losing control of your brand at the most critical time: point of sale.

With ThirdChannel, be everywhere at once. Virtually see into thousands of stores that carry your products across the U.S. and Canada and finally know what’s happening.

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Maintaining a consistent brand presence across scores of retailers and thousands of locations is a very costly and real personnel management challenge. 

With ThirdChannel, have the confidence that your brand is represented in stores as you envision it, according to the plan you set with your retailer, on-brand, consistently across all stores. ThirdChannel technology captures data about every aspect of your products’ representation and surfaces in real time where the fixes need to happen.

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Regular turnover of sales associates on the retail floor means a lack of consist brand message, wasted training and, ultimately, consumers who are underwhelmed.

With ThirdChannel, power your field team with technology and tools they need to keep rapidly turning store associates knowledgeable, engaged, and loyal to your brand. If you lack field team coverage, ThirdChannel will match a force of exclusively dedicated, brand-right ambassadors to your brand.

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A lack of tools and regular communication easily leads to a disconnect between managers and their field teams. Managing a large store footprint using spreadsheets and a never ending stream of emails results in stores that are not in sync, a weak brand presentation and missed sales opportunities.

With ThirdChannel, communicate in real time with field teams using live activity feeds, social collaboration tools and messaging to streamline field efforts from wherever you are.

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Outdated inventory management systems combined with an increased demand from consumers means lost opportunities. Making time-sensitive decisions with sluggish data that doesn’t provide a full picture puts your outcomes at risk.

ThirdChannel cloud-based technology combines "on the ground" data captured by field teams with your sales and inventory data and recommends what needs optimization in stores to drive higher sales now.

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The Technology

Build your sales with better tools

The ThirdChannel platform collects and analyzes real-time ground data and merges it with point-of-sale data to deliver a unique retail offering:

  • Put your store network on ThirdChannel and instantly know what's happening with your products across your entire store distribution network.
  • See what's happening in stores in real time, whether that's 250 stores or 25,000.
  • Impact how your products are being sold, while there's still time to drive incremental sales.
  • Identify exactly which combination of attributes in the store environment contributes to higher sales.
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ThirdChannel Customer Brands

The Brand Right Workforce

Passion and intelligence creates a more powerful voice. A dedicated team of brand ambassadors on the ground wherever your product is sold provides distinct advantages.

 

  • Direct communication on-site
  • Optimized sales presence in store
  • Instant store reporting on inventory, display and more

Learn how both building a dedicated field force or enabling your existing team with our platform can increase sales, improve your ROI and more