As we were envisioning ThirdChannel, brands and retailers were under significant pressure to respond to the “Consumerization of Retail.” Consumers have so much access to information online that they are demanding a different kind of in-store experience. Years ago, they could speak directly to makers of the brands they love, but given the size and complexity of retail today, it’s impossible for retailers and brands to hear what each of their millions of consumers wants. That personal, human interaction needs the massive processing power of today’s technology to deliver a winning in-store experience.
With ThirdChannel, mass-consumer brands and retailers can shape the shopping experience to consumers as easily as they configure their eCommerce storefronts.
ThirdChannel leverages powerful, cloud-based technology with people in every local community to read the physical shopping environment in vibrant color and context, decode what matters to consumers and then translate those messages into shopping environments that consumers will love. That’s where “Smart Retail” comes from. The result is a win-win that unlocks the highest potential for brands and retailers at the point of sale.