For the first time ever, ThirdChannel technology gives you real-time visibility into all of your stores at once. Combine that with data captured by your field teams—along with other relevant data sources—and you’ll discover optimization opportunities per store in a whole new way. That once impossible vision you’ve always had for a consistent brand presence across a multitude of store locations is now possible. Welcome to the not-so-distant future of merchandising.
Merchandising & Inventory Benefits
Inventory accuracy runs around 50%-60% for many retailers mostly because systems and data are not updated quickly enough. The takeaway is that you are missing sales. ThirdChannel Merchandising goes beyond solving the visibility issue, inventory replacement and restocking low shelves. It also monitors, analyzes and directs your field team to constant optimization opportunities across all aspects of your in-store merchandising. It also measures sales performance across stores and how each one is impacted by:
|Live Activity Feed provides you with a continuous merchandising and inventory data breakdown to ensure a streamlined brand presence across the board.|
|Inventory Management helps ensure all product backstock is moved to the sales floor and flags low inventory situations.|
|Chat and Comment are social media-style collaboration tools that keep you and your reps on the same page at all times.|
ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.
We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.
Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.
It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.
We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.
A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.