ThirdChannel’s competitive intel reveals how competing brands share the shelf with your brand, along with all the other products in your category.
Competitive Intel Benefits
ThirdChannel Brand Ambassadors survey and report back on
ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.
We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.
Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.
It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.
We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.
A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.