Don’t peek in on the competition. Crush them.

ThirdChannel’s competitive intel reveals how competing brands share the shelf with your brand, along with all the other products in your category. 

Competitive Intel Benefits

Why have one leg up when you can have both?

ThirdChannel Brand Ambassadors survey and report back on

  • competitive in-store dynamics
  • your competitions’ brand presence 
  • merchandising tactics
  • competitive sales and marketing promotions
  • competing assets
  • optimization opportunities 
Competitive Intel






Why ThirdChannel

Learn what the competition's up to. And how to one up them.

  • Check out specific data by market, time period, etc.
  • See emerging trends as they emerge
  • Get notified when a new brand launches and installs new promos and marketing campaigns
  • See what percentage of the department you or a competitor represents
  • Learn what kind of marketing assets your competition is using to display products and what type of signage they’re using.
  • Get a clear understanding of your brand equity vs competitive brands—via consumers and retail associates.

ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.

Director, Channel Sales, GoPro
Pioneer of Action Sports Cameras, Drones and Accessories

We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.

Senior Manager, ASICS
Multinational Footwear and Sports Equipment Brand

Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.

Brand Manager, 4moms
Technology Enabled Baby Gear Brand

It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.

Key Account Manager, Oakley
Iconic Sports Performance Equipment, Lifestyle Apparel & Accessories Brand

We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.

Tech Field & Operations Supervisor
Leading Sports Footwear and Apparel Brand

A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.

Field Training Manager, OXO
Award-Winning Cooking Tools & Housewares Brand