ThirdChannel’s competitive intel reveals how competing brands share the shelf with your brand, along with all the other products in your category. Also, while monitoring your physical store footprint on a macro level, you can also get a deeper understanding of how stores compare against each other at a micro level. From capturing data from inventory tracking to customer interactions—our market opportunity sizing feature lets you use analytics from your top performing stores to help inform adjustments for lower performing stores.
Competitive Intel Benefits
ThirdChannel Brand Ambassadors survey and report back on competitive in-store dynamics—from your competitions’ brand presence and merchandising tactics to competitive sales and marketing promotions. Our competitive intel also tracks and reports back on competing assets so optimization opportunities can be surfaced in real-time. For example, if a competitor brand adjusts the pricing on their product, or if it went on sale, you’d be alerted immediately giving you the opportunity to act accordingly.
ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.
We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.
Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.
It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.
We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.
A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.