Mind the Store
While the landscape and economics of selling in-store have dramatically changed, it’s relevance and importance are as strong as ever.
Of the $4.5T in retail sales each year, more than 90% occurs at brick & mortar outlets. There’s a reason for this. Most consumers prefer to shop in stores because they like to touch and feel products before they make a purchase decision. They don’t like waiting for items to be shipped, and they want to talk with a store associate who can advise them about which product is best for them.