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How Retailers Can Capitalize on Back-to-School Triggers, Trends

by Hilary George-Parkin

Summer vacation may be the only thing on most students’ minds right now, but for retailers and parents, it’s already high time to start thinking about back-to-school.

How To Avoid A Failing Grade During The Back-To-School Season

by Gina Ashe

Back-to-school is the second-biggest shopping season of the year for many consumer tech brands, with shoppers poised to purchase everything from calculators to computers. Though more consumers are purchasing laptops and smartphones throughout the year, instead of only during the back-to-school season, the National Retail Federation (NRF) predicts the average back-to-school shopper will still spend $187 on electronics this year.

ThirdChannel Expands its Leadership Team with New Chief Financial Officer

BOSTON--(BUSINESS WIRE)--ThirdChannel, the leading provider of retail execution and analytics solutions for consumer brands, today announced the appointment of John Reilly as Chief Financial Officer (CFO). John will work closely with the ThirdChannel leadership team to accelerate the company’s continued growth and leadership position.

Why Brands Need to Level Up the Back-to-School Shopping Experience

by Gina Ashe

Though summer may seem like it’s just getting started, the mad-dash of back to school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies, and everything in between.

Are Microsoft’s Cashierless Checkout Plans a Good Idea?

by Tim Denman

As Amazon continues to scale its cashierless store concept, many solution providers are developing similar technology to capitalize on and advance the new shopping craze. Instead of being intimidated by companies like Amazon and Microsoft putting a stake in the ground in physical retail, consumer brands and retailers must appreciate the constant evolution of consumer behavior, and carefully craft in-store strategy.