About Us

Why Brands Need to Up the Ante to Drive Sales and Loyalty

by Gina Ashe

We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores.

How Retailers Can Capitalize on Back-to-School Triggers, Trends

by Hilary George-Parkin

Summer vacation may be the only thing on most students’ minds right now, but for retailers and parents, it’s already high time to start thinking about back-to-school.

How To Avoid A Failing Grade During The Back-To-School Season

by Gina Ashe

Back-to-school is the second-biggest shopping season of the year for many consumer tech brands, with shoppers poised to purchase everything from calculators to computers. Though more consumers are purchasing laptops and smartphones throughout the year, instead of only during the back-to-school season, the National Retail Federation (NRF) predicts the average back-to-school shopper will still spend $187 on electronics this year.

ThirdChannel Expands its Leadership Team with New Chief Financial Officer

BOSTON--(BUSINESS WIRE)--ThirdChannel, the leading provider of retail execution and analytics solutions for consumer brands, today announced the appointment of John Reilly as Chief Financial Officer (CFO). John will work closely with the ThirdChannel leadership team to accelerate the company’s continued growth and leadership position.

Why Brands Need to Level Up the Back-to-School Shopping Experience

by Gina Ashe

Though summer may seem like it’s just getting started, the mad-dash of back to school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies, and everything in between.